He promises heaven on Mars.
Tarenim is a mythical god and primary influence for the creation of the Mullier Collective, a cult initiated by the prophet Jorj Mullier. Mullier claimed to receive telepathic messages by Tarenim via the radiant energy emitted from The Dot.
Tarenim promises to emerge from The Dot and appear before his followers - but only if the Mullier Collective takes ownership Mars. There, a new utopia will begin under Tarenim's ultimate rule. So in an effort to meet their maker, 100 members of the Collective flew into the Multi-security exclusion zone outside Mars like a flock of birds into a sheet of glass. The Multis easily overwhelmed them, killing most and capturing the rest without even spillin' their coffee.